Connect with us

Valpak goes to Hollywood for new partnership

October 4, 2019 - Valpak, a St. Petersburg-based direct marketing company, is partnering with Metro Goldwyn Mayer on a nationwide, multi-platform promotion for the upcoming animated film "The Addams Family."  Valpak said the blue envelopes it sends to about 36 million homes nationwide will be timed with the Oct. 11 release of the movie. In addition to regular coupons, there will be a chance to win extra treats, like a free Fandango movie code good towards two movie tickets, a news release said. Valpak's audience is 16 percent more likely than the average U.S. consumer to have gone to a movie in the past 30 days, said Mike Davis, Valpak president and CEO.

More Zaps Frontpage

The St. Pete Catalyst

The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine.  It is a modern news platform, powered by community sourced content and augmented with directed coverage.  Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.

Email us: spark@stpetecatalyst.com

Subscribe for Free

Share with friend

Enter the details of the person you want to share this article with.