Valpak goes to Hollywood for new partnership
October 4, 2019 - Valpak, a St. Petersburg-based direct marketing company, is partnering with Metro Goldwyn Mayer on a nationwide, multi-platform promotion for the upcoming animated film "The Addams Family." Valpak said the blue envelopes it sends to about 36 million homes nationwide will be timed with the Oct. 11 release of the movie. In addition to regular coupons, there will be a chance to win extra treats, like a free Fandango movie code good towards two movie tickets, a news release said. Valpak's audience is 16 percent more likely than the average U.S. consumer to have gone to a movie in the past 30 days, said Mike Davis, Valpak president and CEO.