Clearwater ‘fetchable storage’ firm raises $5.7 million

Easy Moves Holdings LLC has raised $5.7 million in the past two years.

The company is the parent of Red Rover, a self-service moving and storage firm that bills itself as a “fetchable storage” solution. Red Rover was founded and is led by Peter Warhurst, the founder of Clearwater-based PODS, portable on-demand storage.

Warhurst is Red Rover’s CEO, and several people he worked with at PODS have joined him in executive roles at Red Rover. They’ve also invested in the company, Warhurst told the St. Pete Catalyst in August, but he did not disclose how much had been raised at that time.

Related: PODS founder launches ‘fetchable’ storage company Red Rover

An Oct. 27 regulatory filing with the U.S. Securities and Exchange Commission detailed the investments.

The company has been raising equity since Aug. 1, 2018, according to the filing. All sales were to friends and family of the founder, the filing said, and the founder and other executives raised $2.3 million, or about 40 percent, of the total capital raised.

A spokesman for the company said the filing was required for regulations and declined to offer additional comment.

Red Rover offers customers a portable storage unit on a truck that the customer picks up and drives for free. The customer loads the storage unit, which is kept at Red Rover’s climate-controlled storage facility for a monthly fee until the customer is ready to retrieve their goods. The concept is contactless, with trucks booked online and communication between the customer and Red Rover taking place through telephone and text. The trucks are outfitted with technology innovations, including a patent-pending ramp system, and are sanitized between uses.

Red Rover’s headquarters and storage facility are located near the Florida State Fairgrounds in Tampa, with a self-service lot for truck and container pick-up near Tampa International Airport. The company also has a facility in Largo that is a self-service lot, as well as a training center and container assembly site. Easy Moves Holdings is based in Clearwater.