Mother Kombucha LLC
Food & Beverage
St Petersburg, FL
$500,000 to $1MM
Mother Kombucha was founded in 2014 with the belief that what is good for you should also be delicious. Operating with the mission to Taste Good, Feel Good, Do Good, founders Tonya Donati, Vic Donati, and Joshua Rumschlag set out to disrupt the category by creating sophisticated cocktail-inspired flavors that pair well with food and average 40% less calories and sugar than the big brand competitors. Their products are certified organic, certified vegan, sustainably sourced and they are currently in process for B Corp Certification. Launched from a tiny catering kitchen in St Petersburg, FL, they developed their product line and brand by selling and interacting directly with their customers at local farmers markets and events, a practice they continue today. They currently operate out of a 13000 sf brewing plant in St Pete, where they employ 21 people and package eight bottled SKUs and ten draft offerings. In addition to 350+ independent retailers and on-premise accounts across Florida, they partner with UNFI for distribution and service the following multi-outlet conventional and natural retailers: Publix Supermarket, Earth Fare, Earth Origins, Lucky’s Market, Winn Dixie, Bi-Lo and upcoming launch with Whole Foods Market Florida in April 2019.
Tonya Donati - Founder and managing partner. As the mother of Mother, Tonya oversees all aspects of the business and serves as the primary link between operations, sales, marketing and product development; utilizing team feedback to shape and implement the strategic vision. Tonya is a 20 year veteran from the health care industry with a lifelong independent spirit. Prior to founding Mother she founded serveral private therapy practices and served as marketing director for Hexa Watches, a family-owned boutique dive watch company.
Business Development Director
Elizabeth Vanneste is Business Development Director responsible for establishing and managing distribution, broker and retailer relationships and overseeing sales team. Elizabeth led sales and marketing teams in early stage telecommunications companies including MFS Communications International and was Senior Vice President of Sales and Marketing at Level 3 Communications, Focal Communications, and TNCI. She also served as Chief Marketing Officer at M5 Networks and Miller Heiman.