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Company Name

Safe Zone

Year Established







St Petersburg, FL

Amount Raised

$1MM to $2MM






When life is hanging by a thread, every second counts. SafeZone automatically delivers critical information to the people that need it most within seconds of a gunshot. Safe Zone Gunfire Detection systems represent a breakthrough in cost-effective IoT (Internet of Things) design. The technology is a mix of proprietary sensing hardware and cloud-based machine learning software. There are several patents pending on the system. The Safezone Gunfire Detector includes a sophisticated acoustic sensor coupled with infrared to provide intelligent gunfire discrimination. Detected gunfire is reported not only with location of the detector, but also the classification type of weapon, caliber and number of shots fired. This provides tactical response forces with critical information needed to quick neutralize the threat. Seamless integration of the Safezone detection system and public safety access points alert local 911 dispatch. The system also supports controlled text or email alert lists, and legacy security and control systems. Saving Minutes Saves Lives.

Company Leadership

Mike Lally


Mike Lally is a second generation entrepreneur in a sensor family. His father and uncle founded PCB Piezotronics in 1968 which still designs and manufactures sensors for force, pressure and motion. The company, now owned by MTS System Corporation, sells and services sensors worldwide to the aerospace, automotive, durable goods, consumer electronics and manufacturing process markets. Graduating from Cornell University in 1986, Mike joined the University of Cincinnati Structural Dynamics research laboratory and later founded The Modal Shop, part of the PCB Group. His expertise is both technical (dynamic sensing, structural testing, calibration systems) and operational (business strategy, quality systems, scaling up) which strategically fits the rapid market expansion of SafeZone.

Mike Anderson

President, COO & Founder

Mike has a passion for creating and building exceptional products. He has developed and introduced more than 100 products, generating hundreds of millions of dollars. Many of these products were based on technology he invented; in fact, Google purchased 17 U.S. patents from Mike. Technical knowledge notwithstanding, Mike has spent most of his career in sales and marketing, having led teams to more than $200 Million in annual revenues. He is a serial entrepreneur, building and selling three companies preceding AViG. Immediately prior, Mike was the founder and CEO of TiO, a home automation manufacturer acquired by The Anuva Companies ( Mike earned his BSEE while working retail in Hi-Fi shops in the 70s, and his MBA while a sales manager at JVC. Mike is also a Lean Black Belt Professional, a licensed electrician and HVAC technician. Mike’s experience provides a unique perspective on home automation and how it works in the real world.

John Anderson

CTO & Founder

Growing up in the home of a CEPro 100 integrator, John has spent his whole life around home automation and home control. John became a founding member and product manager of the TiO home automation system, after leaving 3vNet. Now at AVidea Group, John is using his experience and talent to create fresh and exciting technologies in the new Safe Zone product line.


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