The Museum of Fine Arts, St. Petersburg is pleased to participate in the 52nd annual Sunrise Sale! Rise and shine… the MFA Shop will be open for business bright and early (6:43 am!) on July 17, 2024. Enjoy 20% off everything in the shop during this special event! We have a unique selection of books, games, toys, jewelry, gifts, keepsakes, and more!

Brought to you by the Downtown Business Association, the annual Sunrise Sale is a don’t-miss event. It’s a blockbuster summer sale that’s worth getting up before dawn for! Shoppers are encouraged to wear their pajamas and those who do are often treated to extra discounts or small gifts. The event sees downtown filled at dawn with yellow flags, bright balloons, and eager shoppers! Several restaurants offer incredible breakfast specials to hungry shoppers. The event is open to the public, and maps are available to guide people to participating businesses.