Show Buttons
Hide Buttons
Connect with us
The Hustle

Name: Joe Landi (Joe Landi Creative)

Just two years in the 'Burg makes Joe Landi a relative newcomer to St. Pete's creative scene, but he's no stranger to the field. Landi boasts extensive experience in advertising and creative problem solving through his long-running agency tenure and solo ventures. Now in St. Pete, he's bursting at the seams with creative energy and ideas, ready to make a name for himself in his new community.

Years in St. Pete

2+ years and loving it!

Hustle (job)

Head writer, graphic designer, and chief ideathinkerupper at Joe Landi Creative. I draw the line at washing bottles.

What do you do?  

Think & visualize and create A LOT. If I think it, I want to see it, shape it, work it, make it real. Then it’s quickly on to the next thing. There is no Off switch.

Why do you do it?

Because I can’t NOT do it. (Double Negative Bonus Points)! I love, and live for, the challenge of creative problem solving. To use the visual, verbal and conceptual parts of my brain to communicate the complex, simply. In the end, it's/I'm all about ideas. Beginning of story!

What was your Catalyst? (How did you get started?)

After art school and a series of agency jobs, I had my own small creative shop in NJ. Fast forward to my immersion in, and making contributions to, the St. Pete creative scene. It’s a high bar and I wouldn’t want it any other way.

What’s a common misconception or unknown aspect of what you do?

Maybe that, because of the computer, it’s easy and anyone could do it? It’s not. It’s work. On the flip/verbal side of things, rhyme & alliteration are subliminal, go-to people pleasers. Funny, I almost forgot; humor too!

What’s the most challenging part of your Hustle?

I always have to keep challenging myself. Not falling back on things that have worked before. Lazy work, doesn’t work. Try to keep it new & fresh. Of course, hustling for new work is an inherent, hassle part of the hustle.

What’s the most valuable piece of business advice/insight that’s helped you?

Tried & true axioms like “Less is more” and “Keep it simple” are true for a reason. The best creative is simple and direct. It draws you in, hits you, gets you, and stays with you.


WHAT'S NEXT?

I’ve got a solid skill set with plenty in the tank. Looking to make the right connections, forge like-minded relationships, and find the right fit & opportunities to put those skills to work. Let’s create!

WHY ST. PETE?

Have you seen/been to St. Pete lately?

More Hustle

The St. Pete Catalyst

The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine.  It is a modern news platform, powered by community sourced content and augmented with directed coverage.  Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.

Email us: spark@stpetecatalyst.com

Subscribe for Free

Copyright © 2017 The St Petersburg Group