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The Hustle

Name: Mirela Setkic (Kapok Marketing)

Posted By Gina Marks

Mirela Setkic is a go-getter with a passion for digital marketing. A graduate of Tampa Bay's own University of South Florida, she is well versed in her field and has founded her own marketing company with these skills. Her goal, through this company, is and has been to serve local small businesses. She and her team work together with these businesses to help them expand, specializing in content marketing, online advertising, social media marketing, and website design and development. They also produce content such as blog posts and podcasts with tips and tricks for business owners to utilize digital marketing. Setkic gives back to her community by helping others do so, using Kapok Marketing to put her talents to their best use.

Years in Tampa Bay


Hustle (job)

Founder & CMO

What do you do?  

Slay dragons and help local businesses with their digital marketing needs.

Why do you do it?

Because digital marketing is my jam.

What was your Catalyst? (How did you get started?)

10+ years of digital marketing experience and knowledge were anxiously burning in my belly, so I decided to risk it to get the biscuit. One of my colleagues and I decided to ask our boss at the time to resign from our positions with his company and buy half of his business and , and he said yes! The deal closed on March 31, 2017, and Kapok Marketing officially opened as a local digital marketing agency and the parent company of the two classifieds we purchased from our previous employer.

What’s a common misconception or unknown aspect of what you do?

That digital marketing can be done by anyone who knows how to “use a computer.”

What’s the most challenging part of your Hustle?

Saying no to requests for proposal (RFPs) from people who have no intention of buying anything, and are just shopping around for ideas.

What’s the most valuable piece of business advice/insight that’s helped you?

Saying no to people/organizations who are a bad fit for what we do. It is just as important as knowing who is a good fit and saying yes.

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