The Hustle
Years in Tampa Bay
9
Hustle (job)
COO of The Athleticus personal training studio.
What do you do?
At The Athleticus, you’re supported by a personal training team, leveraging our collective expertise in exercise science, physical therapy, kinesiology, nutrition and chiropractic for a safe and enjoyable path to getting fit. I run all operations while my excellent training team concentrates 100% on coaching clients to achieve their goals.
Why do you do it?
I wanted to have a fitness studio that I would love and that would help people like me, not athletes, not young, get really strong and confident.
What was your Catalyst? (How did you get started?)
I worked out at various gyms and couldn’t find one that had everything I wanted – actual fitness results, privacy, super knowledgeable staff, a members-only, comfortable atmosphere without crowds, so I decided to start my own.
What’s a common misconception or unknown aspect of what you do?
Often people think that they need a ton of cardio to get fit, and that’s simply untrue. We focus on strengthening muscles and joints, which delivers far better health and aesthetic results.
What’s the most challenging part of your Hustle?
Being patient with growth, and finding time to work out myself!
What’s the most valuable piece of business advice/insight that’s helped you?
Hedge your bets; never put everything into one basket.
