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The Hustle

Name: Tanisha Chea (Tala Baby)

At 36 weeks pregnant, Tanisha Chea learned that she wouldn't be returning to the corporate world. After 11 years in corporate America, Chea had been laid off from her position as VP of Marketing at Carrabba's Italian Grill. Naturally, with C-suite experience and an MBA under her belt, Chea began building out a business plan for Tala Baby - an inspired baby line that teaches morals, values, and character traits that she and her husband believed in. Born out of a need she saw for her own children, Chea did what every good entrepreneur does - filled a need and solved a problem. Now she's expanding her line to toddlers, Mommy & me apparel, and wall prints.

Media

Years in St. Pete

located in Tampa.

Hustle (job)

Creator and CEO of Tala Baby - An inspired baby line that helps parents create beautiful, teachable moments between them and their little one.

What do you do?  

I do everything - I created the brand, I created the garmants, the designs, I take all of the orders, I sell, I package, I ship.

Why do you do it?

I wanted my boys to have clothing that taught them good morals and values and the character traits that my husband and I believed in. So instead of just creating it for them, I made it for others as well. The name Tala comes form the Icelandic language, which means "to speak." It's about speaking positivity into the lives of your babies. Every onesie comes with a Tala card that has a story about the trait and the animal that's on the onesie.

What was your Catalyst? (How did you get started?)

I started this company when I was 36 weeks pregnant with twins, and I now have 4 month old twin boys. And it really started because I was doing a lot of online shopping and I couldn't find what I was looking for for my boys. I wanted more for them than to have onesies that said, "Future Heartbreaker."

What’s a common misconception or unknown aspect of what you do?

The most common misconception is that I just found these clothes online and I'm reselling them. Because I think a lot of people do that these days, especially with baby clothes. And I actually created these myself based on the inspiration of my babies. And so I think to know that this has been from conception - from start to finish - thought of in my own brain and done with my own two hands is the message I want to get out to people.

What’s the most challenging part of your Hustle?

People think that its just clothes and the Tala card that comes along with it is really a big piece of that.

What’s the most valuable piece of business advice/insight that’s helped you?

I have a corporate background so all of that I've parlayed all of that into being an entrepreneur. Some of the best business advice has been from my 11 years in corporate America in marketing. From my packaging, to my branding, to reusability.


What's next?

I'm actually doing a few trade shows. The goal is to see what retailers think about it. Doing an ABC Kid's Show in Orlando, and seeing what people think about it. I've been doing ecommerce on my own website but want to get outside of that and see what people in the community think of it.

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