The Hustle
Years in Tampa Bay
Been in business for five years, relocated to Tampa Bay from Atlanta about a year and a half ago.
Hustle (job)
Co-founder of SynsorMed, a digital health tool for patients who suffer from chronic conditions.
What do you do?
SynsorMed is a digital health tool for patients who suffer from chronic conditions, through an app or mobile device. This platform is integrated into the patient care plan to understand which devices they need to connect to to help understand their vitals but also their daily status and education. All of this information gets pulled into our algorithm to determine the likelihood of this patient having exasperation or being readmitted into the hospital.
As the CEO, I’m responsible for coming up with the concept and talking about our solution to potential hospital, and focused on investments. My role is focused on building a great platform to help patients who suffer from chronic conditions like COPD.
Why do you do it?
Several years ago, my co-founder’s mother was diagnosed with COPD. She didn’t know what it was about, she constantly had to go in and out of the hospital. We learned together that there was a better way of helping her, with a digital tool like ours.
What was your Catalyst? (How did you get started?)
What’s a common misconception or unknown aspect of what you do?
One of the things we realized is that people thought that older people who have these kinds of chronic conditions wouldn’t use digital tools. Pew Research says that 50 percent of patients between 65-75 are starting to use smart phone technology. In our research, more and more of these older patients love these tools.
What’s the most challenging part of your Hustle?
Dealing with the politics of working with healthcare systems. They want to help the patient population but there are so many different hurdles to overcome, from regulatory to IT to usability and workflows with the physicians.
What’s the most valuable piece of business advice/insight that’s helped you?
Focus. Having a key focus and understanding of your market, as well as knowing that you can’t do everything. That’s why we’ve focused on the COPD space initially. We see that opportunity to grow longer term.
Tell us about Tampa Bay Wave.
Being a part of Tampa Bay Wave has been instrumental in our success. The mentoring program has been hugely important for us as we’ve been looking to understand the ecosystem here in Tampa Bay. Very collaborative, we love it here.
