Organization
Since 1922, 22squared has grown into and established itself as a truly elite, full-service advertising agency.
In 1922, James Greene founded the agency now known as 22squared. In 1938, Greene sold it to Tucker Wayne, who renamed the agency Tucker Wayne & Company. In the countless decades since, the agency underwent several more rebrandings before assuming its current name in 2007. These days, with offices in both Tampa and Atlanta, 22squared is an advertising behemoth, with a roster of Fortune 500 clients from a potpourri of industries. Aside from its work, 22squared distinguishes itself from its peers by way of an employee-focused culture in which the company is owned entirely by employees.
Since 1922, 22squared has grown into and established itself as a truly elite, full-service advertising agency.
In 1922, James Greene founded the agency now known as 22squared. In 1938, Greene sold it to Tucker Wayne, who renamed the agency Tucker Wayne & Company. In the countless decades since, the agency underwent several more rebrandings before assuming its current name in 2007. These days, with offices in both Tampa and Atlanta, 22squared is an advertising behemoth, with a roster of Fortune 500 clients from a potpourri of industries. Aside from its work, 22squared distinguishes itself from its peers by way of an employee-focused culture in which the company is owned entirely by employees.
Company Overview
Company Name
22squared
Year Established
1922
Number of Employees
350
Profile
Twenty-Two Squared is one of the nation’s top independent advertising agencies. We blend smarts, leadership and creative talent to give rise to decisive action and positive impact across business and culture. We are privileged to partner with some of the most recognized and iconic brands around, including AdCouncil, Baskin-Robbins, Dunkin’ Donuts, Publix Super Markets Inc., Southeast Toyota Distributors and The Home Depot, among others. We are fiercely independent thinkers and makers, based in Atlanta and Tampa.
Awards & Accolades
2009: Silver Effie Award - Lincoln Financial Group 2010: Communication Arts Design Annual - Packaging, Red Brick Brewery 2011: iMedia Best Agency for Social Communication Arts Design Annual - Posters, Buffalo Wild Wings Bronze Wommy Award - Social Media, Buffalo Wild Wings The Atlanta Journal-Constitution's 2011 Top Workplaces Award 2012: Gold WOMMY Award - Measurement, Costa Rica Tourism Board The Atlanta Journal-Constitution's 2012 Top Workplaces Award Silver Effie Award - Buffalo Wild Wings Advertising Age 2012 Best Places to Work PRINT Regional Design Annual - Buffalo Wild Wings 42nd Annual Creativity International Award - App Design, Costa Rica Tourism Board 2013: Gold Effie Winner and Grand Effie Contender - Costa Rica Tourism Board "Million Dollar Gift of Happiness" Campaign Bronze Effie Award (Entertainment/Sporting Events Category) - Tampa Bay Lightning "Be the Thunder" Campaign Named #3 Most Effective Independent Advertising Agency in North America (Effie Effectiveness Index) 2014: Effie Winner - American Standard "Flush For Good" Campaign
Core values/mission statement
We use our collective creativity to make a positive impact on business, on culture and on the well-being of others. Our culture is based on the fundamental belief that we are stronger as a whole and that together, we can give rise to change.
Company Leadership
Chairman and CEO
Richard is the guiding light behind 22squared. Since joining as President & CEO in 2006, he has led the agency on a growth juggernaut, tripling in size and growing clients, employees, service offerings and revenue. Richard has driven the fiercely independent agency to one of the top in the nation, with a blend of startup passion and innovation ethos. Prior to joining 22squared, he served as Managing Director of FCB/San Francisco, helped launch the Internet startup search company Infoseek, worked on the team that ushered in an era of explosive growth at AOL and managed global business development as a consultant for eBay. Richard’s unique ability to cultivate talent, culture and creative, makes him unique among today’s breed of visionary leaders.
