Organization
For nearly a century, Nielsen has set the standard for market research and data analytics.
In 1923, Arthur C. Nielsen, Sr. founded the company bearing his surname. In the more than 90 years since, Nielsen has grown into a market research mammoth on the cutting edge of data analytics and global measurement. Nielsen boasts a roster of global clients in the retail, media, advertising and fast-moving consumer goods industries. With operations in more than 100 countries, Nielsen has a worldwide view of what consumers watch, buy and listen to. More specifically, Nielsen offers total audience measurement services to clients in advertising and media, and a retail performance measurement to retailers and consumer packaged goods manufacturers.
For nearly a century, Nielsen has set the standard for market research and data analytics.
In 1923, Arthur C. Nielsen, Sr. founded the company bearing his surname. In the more than 90 years since, Nielsen has grown into a market research mammoth on the cutting edge of data analytics and global measurement. Nielsen boasts a roster of global clients in the retail, media, advertising and fast-moving consumer goods industries. With operations in more than 100 countries, Nielsen has a worldwide view of what consumers watch, buy and listen to. More specifically, Nielsen offers total audience measurement services to clients in advertising and media, and a retail performance measurement to retailers and consumer packaged goods manufacturers.
Company Overview
Company Name
Nielsen
Year Established
1923
Number of Employees
44,000
Profile
Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen is an S&P 500 company covering more than 90 percent of the world's population, providing a suite of global practices and measurement solutions serving the media, entertainment and consumer industries. Nielsen is an industry-recognized leader in diversity, inclusion, environmental preservation, community involvement and other important initiatives.
Awards & Accolades
Nielsen has been named No. 19 on the DiversityInc Top 50, a distinguished list that ranks public and private companies on their commitment to workplace diversity. Great Place to Work ranked Nielsen Turkey No. 7 on their 2018 list of Turkey's Best Employers. Forbes ranked Nielsen No. 30 on their list of World's Most Innovative Companies. Fortune and Great Place to Work ranked Nielsen No. 10 on their list of 30 Best Companies for Consulting & Professional Services. Nielsen was ranked No. 22 in CEO Magazine's 2015 Best Companies for Leaders. Each year since 2005, Chief Executive magazine awards those companies that excel in leadership development. Nielsen was selected by CIO Review as one of the top "20 Most Promising CPG Technology Solution Providers" for 2015 because of their ability to deliver innovative technologies and methodologies, and to provide excellent customer service.
Core values/mission statement
To provide clients the most complete global understanding of what consumers watch and buy.
Company Leadership
Chief Executive Officer
Mitch Barns is Chief Executive Officer of Nielsen. He was appointed to this role in January 2014. Since joining Nielsen in 1997, Mitch has lived and worked on three continents and has held leadership roles across all major parts of Nielsen’s business. Throughout 2013, Mitch served as President, Global Client Service, leading the efforts of Nielsen’s client service organization worldwide.
Chief Financial Officer
Jamere Jackson was appointed Chief Financial Officer of Nielsen in March 2014. Prior to joining Nielsen, Jamere spent over nine years at GE where he held CFO roles in GE Corporate, GE Aviation, and GE Oil & Gas. Prior to joining GE, Jamere held several roles in finance, mergers and acquisitions, and strategic planning at PepsiCo, First Data Corporation, Total System Services and Procter & Gamble.
