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The Penny Hoarder is serious about earning, saving and innovating. It delivers unique, actionable financial tips to millions of readers.

Born from the financially savvy mind of Kyle Taylor, The Penny Hoarder began as a personal blog in 2010. It has since expanded into Inc. 5000’s Number 1 Fastest-Growing Private Media Company for two consecutive years. The Penny Hoarder creates engaging and shareable multimedia content, turning the topic of personal finance from taboo to fun and accessible. Real-life stories, unexpected job opportunities and a wealth of money-saving tips help readers spend less time worrying about finances and more time enjoying their lives. The Penny Hoarder is thriving in its downtown St. Petersburg headquarters. So much so, the bootstrapped company announced a rapid expansion in 2017, aiming to hire 165 new employees by 2020. With The Penny Hoarder, Taylor Media is revolutionizing personal finance and digital media as we know it.

Company Overview

Company Name

The Penny Hoarder

Year Established


Number of Employees



The Penny Hoarder is one of the largest personal finance websites. We help millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. In 2017, Inc. 5000 ranked The Penny Hoarder as the No. 1 fastest-growing private media company in the U.S. for the second consecutive year and #25 on the overall list of the fastest-growing private companies in America.

Awards & Accolades

Number 1 Fastest Growing Private Media Company by Inc.5000

Core values/mission statement

Be Bold and Kind. Lead with Spark. Our core values are derived from our dynamic and collaborative culture that is beaming with authentic startup spirit.

Company Leadership

Kyle Taylor

Founder & CEO

Under his leadership, The Penny Hoarder was named the fastest-growing private media company by Inc. 500/5000 two years in a row. The website has helped millions of people transform their finances, providing editorial and video programming with the sole purpose of helping people stress less about money. The Penny Hoarder has remained self-funded and profitable since its inception in 2010. With a focus on journalism and creative storytelling combined with innovative revenue-generation that puts the audience first, Kyle and his team are revolutionizing the digital media model.

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The St. Pete Catalyst

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