New Company
Digital Media Solutions
New Position
Executive Vice President of Subscription Marketing.
New Company Website
Former Company
Gunthy-Renker
Former Position
CMO
Digital Media Solutions, the fastest-growing independent digital performance marketing company in the U.S., announced a game-changing addition to its growing subscription marketing division with the appointment of Guthy-Renker CMO Ken Mahony as Executive Vice President of Subscription Marketing.
In his new role, Mahony will spearhead the growth of DMS subscription-based and sustained donor clients and their businesses. Regarded as a leading, goal-oriented, direct-to-consumer (DTC) digital and multi-channel marketing executive, Mahony brings his broad range of operating experiences across all key business functions to the DMS team.
“We are thrilled to have Ken Mahony join Team DMS,” said Fernando Borghese, COO of Digital Media Solutions. “Ken knows the DTC industry like the back of his hand. He is a natural leader and is credited for profitably acquiring millions of new members annually for subscription-based businesses including Proactiv and Meaningful Beauty by Cindy Crawford. We look forward to seeing Ken’s brand-side background seamlessly translate over to his role at DMS as he helps leaders of emerging and already successful consumer brands scale their acquisition and retention efforts.”
DMS expanded in the subscription marketing space in 2018, with the acquisition of Fosina Marketing Group, and has since seen tremendous growth and success in the subscription and non-profit sustained donor acquisition arenas. With 2020 on the horizon, DMS continues to show great momentum and is eager to further establish itself in the subscription space as the industry is continuing to flourish. According to reports, the subscription business has grown by more than 100% per year, and it is predicted that, by 2023, 75% of organizations selling direct to consumer will offer subscription services.
“Our goal when entering into the subscription space was to broaden our company’s skill set, support new clients and industries, and allow subscription companies to tap into the success of DMS.” added Borghese. “With Ken’s ability to successfully establish multi-channel, client-facing marketing strategies, we are more prepared than ever to help subscription brands take advantage of the shift in consumer behaviors and the significant growth in subscription based services.”
Prior to joining DMS, Mahony held a variety of positions, most recently CMO, at Gunthy-Renker (G|R) a $1.6 billion privately held DTC marketing company focused on health and beauty markets. Mahony also played the lead role in creating G|R 2.0, a semi-autonomous division of G|R designed to incubate new business and innovation. As CMO and General Manager of G|R 2.0, Mahony’s division grew from $100 million to $350 million in five years. Mahony’s decades of experience working with top brands also includes executive-level tenures at Scholastic At Home/Grolier and Marketing for Vertrue, Inc. Mahony earned his B.A. and Master of Business Administration from The University of Connecticut. After a lengthy residence in California, Mahony has returned to Connecticut, residing in Newton with his wife of 32 years.
