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Chief Technology Officer

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Diversified Foodservice Supply

Former Position

Chief Technology Officer

Catalina announced that Michael Bailey will serve as Chief Technology Officer, reporting to CEO Jerry Sokol. Mr. Bailey is an experienced business operator and Six Sigma Black Belt who has served as CTO for Diversified Foodservice Supply, Chief Information Officer for Sygen International and PeoplePC, and VP Technology for Staples. His primary focus will be on enhancing and scaling the company's computing power and data security, and optimizing performance of all Catalina's data and analytics solutions, from personalization and consumer choice modeling, to revenue management and multi touch attribution.
Mr. Bailey's appointment reflects the evolution of Catalina's leadership structure to efficiently transform the business. Mr. Bailey joins Chief Product Officer Kevin Hunter and the company's Chief Data and Analytics Officer, Dr. Wes Chaar, who are harnessing machine learning and artificial intelligence, and creating new algorithms to bring powerful new solutions to market. Catalina recently introduced a groundbreaking attribution solution that provides a granular, real-time view of national campaign performance in stores at the UPC-level. Multi-Touch AttributR utilizes Catalina's proprietary ID graph, which maps millions of digital IDs to shopper IDs to definitively close the gap between digital engagement and in-store sales. In the weeks ahead, the company will introduce new offerings that add dimension to its existing personalization capabilities.
"Catalina has a diverse mix of skillsets and some of the smartest people in the industry, as well as a compelling set of offerings that drive results for an impressive group of customers," said Mr. Bailey. "I am excited to extend our technology capabilities in short order to unlock new personalization capabilities."

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