In 2021, just two years after leaving her job in advertising, Tori Penso became Major League Soccer’s first full-time female referee. She followed that by becoming...
Tampa-based startup Nickelytics, a venture-backed advertising tech firm initially known as The Nickel Ride, has been acquired in a deal north of seven figures. Texas-based venture...
Thousands of people flocking to the area’s extensive coastline this summer will notice boats cruising the waterways while displaying bright messaging from expansive LED screens. What...
Steve Hayes has stepped down as the president and CEO of Visit St. Pete-Clearwater (VSPC) after guiding the agency through the pandemic and setting new benchmarks....
Local politicians and business leaders comprising the Tourist Development Council (TDC) recommend giving Dali Museum officials $34 million in bed tax funding for a significant expansion....
The City of St. Petersburg is considering significant changes to how it conducts elections, to provide early voting options and increase turnout but at the risk...
Just one year into a four-year agreement, Pinellas Commissioners are considering terminating the county’s contract with the Cross Bay Ferry to adopt modifications that would decrease...
The world of advertising changes at the speed of technology, and since founding McKay Advertising + Activation, Bob McKay has managed to remain an industry pioneer...
St. Petersburg-based Paradise Advertising and Marketing Inc. is in the midst of a growth spurt that has seen its roster of clients and projects expand, along...
Nickelytics, the Tampa-based advertising firm that evolved from The Nickel Ride, a ride-share company, is happily ahead of its time. By building a service that uses...
