TrendyMinds Acquires Digital Performance Agency Statwax to Expand Marketing Data & Analytics Capabilities
ST. PETERSBURG and SAN ANTONIO — TrendyMinds, an independent, full-service marketing agency offering enterprise clients strategic, creative, and interactive services, has acquired Statwax, a nationwide performance marketing agency that spurs client growth by applying data science and analytics to complex data sets. The move will expand TrendyMinds’ presence in the Tampa Bay and San Antonio markets, part of an ongoing growth trajectory. Clients will benefit from enhanced performance analytics and marketing capabilities with a new, mission-focused team and accompanying software tools.
Statwax focuses on multi-channel acquisition strategies and attribution, helping clients grow their businesses efficiently through data-driven SEO, CRO, performance creative, and paid advertising programs. The agency applies modern data science and analytics to first-party and third-party data to generate insights that drive growth.
“The Statwax acquisition aligns with our growth vision to expand TrendyMinds by deepening our expertise and building a broader team throughout the country to assist our clients,” says Trevor Yager, TrendyMinds chairman and CEO. “Not only does Statwax’s team bring its data-driven culture to our agency and clients, but it also shares similar core values that align with our mission to improve people’s lives through boundary-pushing marketing solutions that put empathy first.”
As part of the acquisition, Brian Walker, formerly president of Statwax, now leads TrendyMinds’ Campaign Studio, which combines Statwax’s data and analytics expertise, including custom dashboarding, with TrendyMinds’ existing digital campaign strategy experience. Together, these services seek to enhance clients’ digital marketing performance.
“Our team is especially eager to combine our data-driven insights capabilities with TrendyMinds’ broad suite of strategic, creative, and interactive capabilities,” Brian Walker says. “This combination will immediately expand and accelerate our value to an impressive and fast-growing enterprise client roster.”