Bank inks sponsorship deal with NFL
January 11, 2021 - The National Football League has named Truist its official retail bank. Charlotte, N.C.-based Truist was formed in December 2019 as a result of the merger of two banks that have a significant presence in the Tampa Bay region: SunTrust and BB&T. With $699 billion in total assets, it’s the sixth largest bank in the United States. Truist kicked off its relationship with the NFL with a new ad campaign, dubbed “Unlocking Potential,” that premiered Jan. 9.