Buccaneers sign multi-year partnership with esports platform
September 14, 2021 - The Tampa Bay Buccaneers have become the latest professional sports team to partner with Esports Entertainment Group (EEG). As part of the agreement, EEG will operate co-branded esports tournaments for the Buccaneers utilizing its Esports Gaming League platform. The platform enables live and online events and tournaments where gamers can compete and enjoy content related to esports and video games. The company promises to strengthen players’ connections with their fans while providing new avenues for engagement. EEG will also work with the team to promote tournaments through digital marketing efforts, including social, email, mobile, and online channels. EEG also operates an online gambling platform.