Catalina names new CFO
April 20, 2020 - Robert "Bob" Reich, former executive vice president and chief financial officer at Tampa technology company Syniverse Holdings, has been named chief financial officer at Catalina. Reich will report directly to Wayne Powers, CEO of Catalina, a St. Petersburg-based technology firm that collects and analyzes shopping data. Reich has extensive experience in strategic planning, mergers and acquisitions, capital markets, investor relations and operational accounting, Powers said in a news release. Power said Reich successfully developed and led diverse teams to achieve corporate strategies, and that will be especially valuable to Catalina as the company continues to invest in innovation. "Our aggressive investments over the last 15 months have led to new data-driven products and actionable insights that are helping our retail and [consumer packaged goods] partners better understand and engage shoppers on a massive scale. Bob will be key to driving further growth," Powers said.