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Catalina partners with LiveRamp

July 23, 2019 - Catalina, a St. Petersburg-based digital marketing firm, has partnered with data tech company LiveRamp to offer consumer packaged goods companies more ways to target buyers and measure the impact of their digital outreach. Catalina and LiveRamp will help brands, retailers and their agencies orchestrate more tailored audiences, while also measuring the effectiveness of their media across most major digital media channels, a news release said. LiveRamp is the second San Francisco-based tech partner for Catalina in recent months. In June, Catalina struck a deal with San Francisco-based software and analytics firm, Samba TV, to better understand what consumers like to buy.

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