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Catalina partners with Valpak, other promotions firms

April 28, 2020 - Catalina, a St. Petersburg-based technology firm that collects and analyzes shopping data, is partnering with St. Petersburg-based Valpak and other leaders in the consumer products promotions industry on a program to distribute valuable savings and promotional offers to consumers nationwide. The Catalina In-Store Partner Media Network offers access to Catalina's exclusive in-store media network to Valpak, Insignia Systems and Valassis, with additional partners expected to  be announced in the coming months, a news release said.The partners can tap into and leverage Catalina's in-store media network with their own awareness and promotions platforms, ranging from shelf displays, digital displays, free-standing circulars and direct mail, to digital demand-side platforms, and mobile and desktop properties. Catalina's in-store media network spans 23,000 U.S. retail stores and 311,000 lanes, and reaches 91 million U.S. households, according to the news release.

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