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Hype Group makes beer labels for a cause

May 8, 2020 - Hype Group is partnering with local breweries to raise money for the Fighting Chance Fund and help local businesses impacted by Covid-19. The St. Petersburg creative agency has created a customizable, St. Pete-centric beer label for the breweries and is offering the label free of charge to any brewery interested in collaborating with the agency on the fund-raising initiative. Hype Group will customize the label with specs to fit a beer bottle or can and will include the respective brewery’s logo. The brewery will then print the label, apply it to any beer of their choosing and a percentage of that beer’s sales will be donated to the Fighting Chance Fund. Each brewery can determine the percentage of sales its wants to contribute. Six breweries have confirmed participation: Avid Brew Company, St. Pete Brewing Company, Bayboro Brewing Co., If I Brewed the World, Dissent Craft Brewing Company and Grand Central Brewhouse.

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