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KnowBe4 to acquire SecurityAdvisor in $80M deal

October 21, 2021 - Clearwater-based KnowBe4, Inc. (NASDAQ: KNBE), a provider of the world's largest security awareness training, announced that it has entered into a material definitive agreement to acquire California-based SecurityAdvisor for approximately $80 million. The purchase will be paid through a combination of cash and stock with both upfront and earnout components. The acquisition is expected to close during the fourth quarter of 2021. The acquisition will create a new category for KnowBe4. The innovative SecurityAdvisor technology utilizes integrations with over 50 leading vendors in the cybersecurity ecosystem to identify and correlate human behavior-driven security alerts. The new category of security would be called Human Detection and Response, or HDR. "The future integration of KnowBe4’s existing security awareness platform with real-time user behavior activity and micro-learning will be a new milestone in defending against social engineering attacks," the release read.

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