Local startup hires new CEO following acquisition
January 17, 2025 - Tampa-based Nickelytics, a mobile advertising technology startup, has hired Eduardo Iniguez as its new CEO. Iniquez replaces St. Petersburg resident Judah Longgrear, who became head of North American operations for Kiwibot when the autonomous robotic solutions provider acquired Nickelytics for $25 million in September 2024. Iniguez previously led Getaround, a peer-to-peer connected car-sharing platform.