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MarineMax buys yacht maker

May 3, 2021 - MarineMax has acquired KCS International, better known as Cruisers Yachts. Cruisers, headquartered in Oconto, Wisconsin, manufactures premium yachts. Cruisers recently expanded production capacity by purchasing a 216,000 square foot, purpose-built boat manufacturing plant in Pulaski, Wisconsin, allowing the company to more than double its capacity over time. MarineMax (NYSE: HZO), a recreational boat and yacht retailer headquartered in Clearwater, paid $63 million for Cruisers, including the recently acquired Pulaski facility, a news release said. MarineMax expects the deal to be accretive in its first full 12-month period. The acquisition of Cruisers Yachts fills a voice in the the product portfolio and ensures MarineMax will always have a premium, American-built yacht in its product portfolio, the news release said.

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