NBC’s Grand Prix viewership drops 18%
March 14, 2024 - While the 2024 Firestone Grand Prix of St. Petersburg set new attendance records, the live NBC broadcast was down 18%. The season-opening IndyCar race drew 975,000 viewers March 10, compared to over 1.1 million in 2023 and 1.2 million in 2022. The event went head to head with women’s college basketball phenom Caitlin Clark and her University of Iowa Hawkeyes winning the Big Ten title on CBS.