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Nickelytics recruits drivers to promote voting

October 17, 2020 - Nickeltyics is launching voter education messaging on rideshare and delivery vehicles in the Tampa Bay area. The Tampa-based company, which focuses on the mobile outdoor advertising industry, is recruiting Uber, Lyft, Doordash, Instacart, Postmates, and other shared mobility drivers to be part of the campaign. Each driver should have a valid Florida driver license, a vehicle less than ten years old, drive 250+ miles per week and have a four-star or better driver rating on their platform, a news release said. The non-partisan campaign is designed to raise awareness of   early voting options, by going beyond traditional marketing channels and finding ways to bring this message into the community and engage voters on how, where, and when to vote, the news release said. Prospective drivers can apply by filling out the application form on the Nickelytics website, or by downloading the Nickelytics  app for iPhone or Android.

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