Oldsmar’s Spectrio buys Louisiana marketing firms
January 15, 2020 - Spectrio, an in-store marketing company headquartered in Oldsmar, said it will increase its footprint with the acquisition of two Louisiana firms. Spectrio bought Profit On-Hold and Airwaves Scenting, in a deal designed to create efficiencies and add opportunities for customers, a news release said. The purchase price was not disclosed. Spectrio's technologies are all designed to drive consumer behavior and include digital signage, interactive kiosks and WiFi marketing, as well as in-store music and marketing, on-hold marketing and scent marketing. Spectrio serves more than 100,000 locations, ranging from individually owned businesses to Fortune 500 companies.