St. Pete’s Paradise named agency of record for ZooTampa
December 23, 2019 - Paradise Advertising & Marketing has a new agency-of-record partnership with ZooTampa at Lowry Park. Paradise will lead brand strategy, creative and integrated media services to brand and promote ticket sales, special events and annual pass memberships. Paradise also has an in-house digital division that builds customized client dashboards. For ZooTampa, dozens of data points for earned, paid, owned and leveraged marketing communications channel initiatives will be annotated and attributed in real-time against key performance indicators such as ticket sales, membership sales, and in-park revenue, to yield efficient and accurate campaign management, a news release said. Paradise is a full-service agency based in St. Petersburg.