Tampa tech firm sells digital inventory marketing division
February 11, 2021 - That's Us Technologies in Tampa has sold one of its divisions, LotVantage, to Digital Air Strike, a consumer engagement tech firm in Scottsdale, Arizona. Financial terms were not disclosed. LotVantage is a Software-as-a-Service company that enables auto, RV, marine and powersports dealerships to merchandise their inventory through advanced targeting and data analytics. The acquisition supports Digital Air Strike's strategy of leveraging technology to improve the online consumer retail experience while helping retailers gain efficiencies and greater return on investment, the company said in a news release. The sale will allow That's Us Technologies to focus on another subsidiary, ThumbStopper, which provides organic social media syndication for brands that sell through channel partners, a separate news release said.