The Nickel Ride rebrands
July 19, 2019 - The Nickel Ride has rebranded and now will be Nickelytics. The move came about a week after the free ride-share model in downtown St. Petersburg and other Florida cities suspended its service. The company is now focusing on providing advertising technology solutions to the emerging mobility-as-a-service industry and the growing gig economy, it said in a news release, including vehicle wraps and digital displays for inside and outside vehicles.