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The Nickel Ride rebrands

The Nickel Ride has rebranded and now will be Nickelytics. The move came about a week after the free ride-share model in downtown St. Petersburg and other Florida cities suspended its service. The company is now focusing  on providing advertising technology solutions to the emerging mobility-as-a-service industry and the growing gig economy, it said in a news release, including vehicle wraps and digital displays for inside and outside vehicles. 

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