Vinik launches sports and entertainment management firm
February 24, 2020 - Jeff Vinik, chairman and governor of the Tampa Bay Lightning, has created Vinik Sports Group, a new company to manage sports and entertainment assets. VSG is the parent company to the Lightning and the umbrella brand for three new business verticals, a news release said. One of them is VSG Commercial Sales, which handles sales for the Lightning and oversees multimedia rights for the University of South Florida's athletic department as well as a digital media company, The Identity Tampa Bay. Another new vertical is VSG Facilities, which manages and operates Amalie Arena, Yuengling Center on the USF campus and startup hub Embarc Collective. The third is VSG Live , which manages all events at Amalie Arena and Yuengling Center and has an agreement with the Tampa Sports Authority to serve as a ticketing solution for select events at Raymond James Stadium.