Vinik Sports Group launches marketing grant program for local businesses
March 2, 2021 - Tampa Bay Lightning owner Jeff Vinik, via his Vinik Sports Group company, has launched Backing the Bay, a program that will provide free marketing services for locally owned small businesses in the Tampa Bay region. According to a news release, Vinik Sports Group will help eligible companies create a custom marketing strategy — valued at $50,000 — that will include brand videos, written features, promoted sweepstakes, custom graphics, Tampa Bay Lightning radio spots and more. Businesses owned by minorities, women, veterans and members of the LGBT community are strongly encouraged to apply. The deadline for applications, which can be submitted here, is March 15.