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2018 in review: Beth Vivio, Corporate Fitness Works

Margie Manning



Beth Vivio

In August, Michael and Beth Vivio bought Corporate Fitness Works, a St. Petersburg business that provides wellness and fitness programming for companies nationwide. The power couple — he’s the former CEO of Valpak and she’s a former executive director for the Girl Scouts — own all of Corporate Fitness Works with Beth having majority ownership, retaining the company’s woman-owned designation.

Here’s Beth Vivio reflecting on 2018 and looking ahead to 2019.

St. Pete Catalyst: What were your company’s biggest accomplishments in 2018? 
Vivio: CFW celebrated its 30th anniversary. We are proud to be owners of a company that has seen consistent growth and success. 

St. Pete Catalyst: What was a challenge the company faced in 2018 and what did you learn from it? 

Vivio: There are challenges and opportunities that come with a change in ownership.  We used these first few months as a time to listen and learn from our employees and clients.  With that foundation we are ready to begin implementing our vision for the company in 2019.

St. Pete Catalyst: What are your goals for your company in 2019? 

Vivio: In conjunction with our executive team, we’ve established strategic priorities that focus on supporting our employees, enhancing our client experience and growing profitability of the company.

St. Pete Catalyst: What do you see for your business sector or industry in 2019? 

Vivio: We are continuing to learn more about our industry.  Technology is definitely having a big impact.

St. Pete Catalyst: What business insight (advice or a tip) can you share with readers?  

Vivio: There’s so much you can learn about your business when you take time to actively listen to your employees and clients. 

St. Pete Catalyst: What’s your morning ritual?  

Vivio: I start the day by walking our two dogs and then enjoying a cup of coffee. I work out with a personal trainer at least 3 mornings per week. I like to listen to NPR on the way to work.

St. Pete Catalyst: What are you listening to? 

Vivio: I am obsessed with podcasts.  My current favorites are “The West Wing Weekly, ” “How I Built This” and “Start-Up.”

St. Pete Catalyst: What are you watching?

Vivio: I enjoy binge-watching an entire series. I just finished “Parks & Recreation.”

St. Pete Catalyst: What’s a must-read or must-listen for our readers?   

Vivio: TED Talks by Brene Brown on the role of vulnerability and trust in leadership.



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