Three well-known business leaders in the Tampa-St. Petersburg area have invested $3.6 million in Omnivore Technologies.
Omnivore Chairman and Outback Steakhouse co-founder Chris Sullivan, insurance executive Lowry Baldwin and ConnectWise co-founder Arnie Bellini participated in the funding round.
The capital raise is part of a series of benchmarks for Omnivore, a restaurant software company that recently relocated its corporate headquarters from Silicon Valley to the Feather Sound area in Clearwater last year. In January, the company hired a new chief operating officer, Dan Singer, who formerly was vice president of finance for FairWarning, a Clearwater-based global privacy company.
One year ago, Omnivore partnered with The Coca-Cola Co. (NYSE: KO) to launch its Menu Management System, a web-based control panel that puts restaurants in full control of their e-commerce and third-party delivery strategy.
Omnivore will use the latest funding to continue to scale the system, Singer said.
“MMS continues to drive significant growth, and Covid-19 has accelerated that growth due to the rapid shift restaurants have made to off-premise dining,” Singer said.
Omnivore disclosed the new funding in a May 14 filing with the U.S. Securities and Exchange Commission. The company is seeking to raise a total of $8 million, the filing indicated.
Sullivan was Omnivore’s first investor, a 2016 news release said, backing the company after it was co-founded by Mike Wior, who is Omnivore’s CEO.
Baldwin is chairman and co-founder of BRP Group (Nasdaq: BRP), an insurance distribution company headquartered in Tampa.
Bellini co-founded ConnectWise, a managed IT services provider and software developer in Tampa, and was CEO until last year’s sale of the company to Thoma Bravo, a technology-focused private equity firm.
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Omnivore has an end-to-end suite of solutions built on data and insights that the company says help optimize the essential elements of the digital restaurant experience; online ordering, pay at table, 3rd party delivery, kiosk/digital menu, reservations, loyalty, inventory, labor and analytics. All of the solutions integrate into a restaurant’s point-of-sale system for operational efficiency, future agility and leveraging of data, Omnivore said.