The Florida Land Boom was in full flower in 1924, and speculators cast their nets far and wide as St. Petersburg, like most burgeoning metropolitan cities, saw massive increases in business, trade and residential occupancy.
As Florida’s reputation spread, the city’s year-round population swelled to 50,000. Affluent hostelries for St. Pete’s wintertime northern visitors sprang up like weeds – 10 went up between 1923 and 1926 alone.
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