Connect with us


Developer adds office, retail to project planned for 400 Central

Margie Manning



Rendering: 400 Central, from Red Apple Real Estate

Red Apple Real Estate is adding office space, retail shops and restaurants to its project in downtown St. Petersburg.

The New York-based firm submitted a site plan application for the planned development in the  400 block of Central Avenue and said groundbreaking is expected in 2020, pending approvals from appropriate agencies.

“This will be a destination where people can live, visit, work, and play,” said John Catsimatidis, Red Apple founder.

Catsimatidis initially told the St. Pete Catalyst about his plans for a $250 million to $300 million high-rise condo and hotel in January. The project has evolved since then. He said he listened to city leaders who were eager for more office and event space.

The current development cost is about $300 million, a spokesman said. Catsimatidis intends to retain ownership of the project’s hotel, retail and office components, the news release said.

Key elements of the development are:

• A 45 story, luxury condominium tower with approximately 300 one-to-four bedroom residences. All the units will have views of Tampa Bay or the Gulf of Mexico and wrap-around balconies, and the residential tower will have first-class amenities including a sundeck with a pool and a dog park, a fitness center, a spa and a lounge.

• A 225 room, luxury, full-service hotel with over 15,000-square-feet of banquet/meeting space and a rooftop pool with casual dining area. The flag hotel has not yet been formally announced, but it’s expected to be part of the Marriott portfolio.

• More than 25,000-square-feet of retail, stores and restaurants along Central Avenue and 4th Street North. Developers have not yet said if any tenants have been signed.

• About 20,000-square-feet of Class A office space with a dedicated entrance off of Central Avenue.

There also will be more than 800 parking spaces.

Florida-based architectural firm Arquitectonica is designing the project. Smith & Associates Real Estate will be the exclusive listing agent for the residential condominium units.

Catsimatidis lives in New York, but has family in St. Petersburg and said he’s watched it become “one of America’s most exciting cities.”

“This project will make both St. Petersburg and Red Apple proud by further enhancing what already is a vibrant downtown,” he said.



  1. Avatar

    S. Rose Smith-Hayes

    September 6, 2019at10:24 am

    How many units have been rented at the ICON???

  2. Avatar

    Mike Preston

    September 6, 2019at7:15 am

    Ugh. Think this through. Think of all the construction going on right now (Sept 2019), much of which is not even near completion. Now add in this behemoth of a project. Think how LONG this is going to take from beginning to end and now you should realize what a disaster these developers are for St. Pete. They are ruining what made St. Pete cool. This is called over development and these white guys with zero taste are trying to turn our cool city into Miami. Is St. Pete this size of Miami??!! You know who thinks Miami is cool? Upper crust white people who wear khakis and have tons of money and zero taste. Shame on St. Pete for allowing this completely out of place project to be approved.

  3. Avatar

    Frank Drexler

    September 5, 2019at5:11 pm

    Can’t wait for the ground breaking.

  4. Avatar


    September 5, 2019at4:37 pm

    Fantastic ! You can reach Mr Catsimatidis on Twitter to encourage this project.

Leave a Reply

Your email address will not be published. Required fields are marked *

By posting a comment, I have read, understand and agree to the Posting Guidelines.

The St. Pete Catalyst

The Catalyst honors its name by aggregating & curating the sparks that propel the St Pete engine.  It is a modern news platform, powered by community sourced content and augmented with directed coverage.  Bring your news, your perspective and your spark to the St Pete Catalyst and take your seat at the table.

Email us: spark@stpetecatalyst.com

Subscribe for Free

Share with friend

Enter the details of the person you want to share this article with.