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Developer planning new tower near Arts and Crafts Museum

Veronica Brezina



Rendering of The Atlantic Companies' proposed 35-story apartment tower. All images: Alfonso Architects.

A vacant piece of property adjacent to the Museum of the American Arts and Crafts Movement may be redeveloped into a 35-story apartment tower. 

The Atlantic Companies LLC, an Atlanta-based developer, is proposing to build a 375-foot-high apartment tower on a parcel at 333 3rd Ave. N. and 355 4th St. N.

The property is on the same block that houses the museum, Synovus Bank and the Expansive co-working office building. There is a vacant stormwater site within the block, which is the portion of the property The Atlantic Companies is proposing to develop. 

Rendering of The Atlantic Companies’ proposed 35-story apartment tower. 

The Atlantic Companies, which has worked on the mixed-use Midtown Tampa development, is under contract to buy the property from the ownership group operating the Expansive co-working space. 

Previous plans show the tower would have 315 apartment units and a 271-space screened parking garage; however, the modified plans call for an increase of 348 units and 277 parking spaces, according to the new filed site plan.

Rendering of The Atlantic Companies’ proposed 35-story apartment tower. 

There would also be 2,203 square feet of ground-floor commercial space. 

The applicant is requesting an FAR (floor area ratio) of 4.5. The property is in a DC-2 zoned area in the Central Business District and Intown Activity Center, which permits the highest intensity development. The Atlantic Companies group is requesting a 1.0 FAR bonus for contributing to the city’s workforce housing fund and 0.5 FAR for providing an additional 5% ground-level open space. 

The filed documents do not indicate a construction timeline and overall cost of the development. 

A site plan of the apartment tower. 

According to the site plan, The Atlantic Companies is working with Tampa-based Alfonso Architects – designers of the Museum of the American Arts & Crafts Movement – and civil engineering firm Kimley-Horn. Trenam Law attorney Don Mastry is representing the developer. 

The site is near a potentially eligible landmark, Victoria Apartments, located at 341 3rd St. N., which is within 200 feet of the subject property. The development team said the proposed project would not have a negative impact on the existing apartments. 

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