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Fast-growing local company, The Penny Hoarder, hires MPetty Group

Megan Holmes



Kyle Taylor, founder and CEO, The Penny Hoarder

Local St. Pete company The Penny Hoarder announced Friday that it has hired local boutique firm MPetty Group, led by C-level executive Marty Petty. According to a press release, MPetty Group “is establishing ways for Penny Hoarder managers to more effectively give and receive feedback, while helping to ramp up internal communications and establishing ways for the team to adjust to constant growth and change.”

Named the fastest-growing private media company in the nation two years in a row by Inc. 5000, The Penny Hoarder provides easily-digestible personal finance content. The bustling media company started out as a small blog based on the personal finance experiences of founder Kyle Taylor in 2010. Taylor started the blog to share his own story of paying down $50,000 of student loans and credit card debt.

The Penny Hoarder has since seen exponential growth over the past two years. Since 2016, it has expanded from a small team of 10 to 106 employees. As a result, The Penny Hoarder faces new and unexpected challenges.

In late 2017, Taylor Media, which owns the Penny Hoarder, launched its new downtown St. Petersburg headquarters and announced its intention of hiring 165 new employees by 2020, a move that would put the company in line for $990,000 in state and local tax refunds from the Qualified Target Industry Tax Refund (QTI).

Marty Petty (courtesy of the MPetty Group website)

During this time of intensive growth, MPetty’s mission is to help the Penny Hoarder team adapt to the extensive changes that have already happened, and prepare for those expected to come. According to the joint press release, MPetty Group uses an innovative tool to measure judgment capacity in both current and prospective employees, called The Judgment Index™. According to MPetty Group’s website, during Marty Petty’s tenure with USF Health, she was introduced to the Hartman Value Profile/The Judgement Index by Dr. C. Stephen Byrum.

Seeing the value it would have had during her C-level tenure at various organizations in her 35-year career, Petty obtained a Master Certification in The Judgment Index, and founded MPetty Group to share her extensive C-level experience with organizations of all sizes. Prior to the MPetty Group, Petty was chief strategist at CAMLS USF Health, CEO of Creative Loafing Inc., and EVP and Publisher of the Tampa Bay Times.

MPetty Group has also engaged with well-known local entities such as B2 Communications, Duke Energy, Foundation for a Health St. Petersburg, UnitedHealthcare and the St. Petersburg Area Chamber of Commerce’s Leadership St. Pete group.

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