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Football, finance heavyweights lead Tampa Bay Super Bowl host committee

Margie Manning



Photo credit: City of Tampa

Derrick Brooks, former Tampa Bay Buccaneers linebacker, and Will Weatherford, managing partner of Weatherford Capital, are joining Rob Higgins, executive director of the Tampa Bay Sports Commission, in chairing the Tampa Bay Super Bowl LV Host Committee.

The committee unveiled its leadership, a logo and a website on Wednesday as it gears up for Super Bowl LV in February 2021 at Raymond James Stadium in Tampa.

Hosting the Super Bowl is expected to provide a major economic boost to the entire Tampa-St. Pete area, as visitors flood the region for several days of activities prior to the NFL championship football game.

There also are public costs for the host community. In 2009, the last time Tampa hosted a Super Bowl, there were are estimated $4 million in public costs, according to a report from WTSP.

There’s been extensive development in the Tampa-St. Pete area over the past decade, including the completed Riverwalk in downtown Tampa. Construction work is well underway at Water Street Tampa, the $3 billion mixed-use district being developed by Strategic Property Partners, including on a new JW Marriott that will be one of two headquarters hotels for Super Bowl LV, according to James Nozar, CEO of Strategic Property Partners.

“This is an incredible opportunity to show how far we’ve come since the last time we hosted the Super Bowl in 2009 as well as how far we’re about to go with our community’s exciting next chapter in future years that follow,” Higgins said in a news release.

Local businesspeople weighed in on Twitter on the announcements.

The Tampa Bay Super Bowl LV Host Committee is a private nonprofit organization that represents local leaders in business, tourism, sports, entertainment and government. It serves as the direct liaison to the National Football League for the region’s collective hosting effort.

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