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Four trends ReliaQuest CEO Brian Murphy is keeping his eye on in 2020

Margie Manning

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Brian Murphy

Leading internet security experts will share their insights this week in Tampa, at the ReliaQuest P3 2020 User Conference.

P3, which stands for “plan, partner, propel,” is a conference focused on improving outcomes, not vendor exhibits, a spokeswoman for the Tampa information technology company said.

ReliaQuest has an 11-year tradition of bringing the entire company together, across all functions and locations, to drive innovation, teach, learn, and have some fun in a conference format. Last year was the first time customers were welcomed to join.

In addition to keynotes, breakout sessions and social events including a concert, ReliaQuest will offer courses from its internal training program, ReliaQuest University, for customers.

Ahead of the conference, Brian Murphy, CEO of ReliaQuest, shared his thoughts with the St. Pete Catalyst on what’s ahead for security technology in 2020.

Increasing rates of cybersecurity startup failures. There’s a glut of cybersecurity companies in the early stage startup phase, and not enough in the growth stage that show an established customer base or scalable business metrics. Companies will burn through funding and investors won’t reinvest, resulting in more cybersecurity failures. There’s a lot of money chasing buzz words, but not enough differentiation in the startup space to make an impact.

CISOs will purchase less in 2020. After years of buying enterprise security tools based on promising features and buzz, CISOs have become savvy to slick marketing and deployment testing tricks by vendors. Next year, CISOs will buy fewer new cybersecurity technologies, choosing instead to invest with their security model in mind. Security teams already have more tools in place than they can manage effectively, so any new technologies implemented must not only improve their overall stack, but must provide return on their advertised promise. As a result, CISOs will expect cybersecurity vendors to support their business past implementation.

 Automation Fallout. 2020 is the year that CISOs will realize that the automation they purchased to alleviate the pain of existing security technology actually requires the same level of maintenance (if not more) than the process they thought they were automating. Security teams are already sacrificing efficiency and strategy work to manage overhead, but the new pain realized by technical requirements will come to a head, and make teams’ jobs even harder in 2020.

 CISOs will usher in an era of technology vendor accountability. Whether a CISO is working with a technology or service provider, the days of blindly outsourcing and trusting without measurable outcomes is over. Security teams have traditionally cobbled together metrics to communicate value and impact of the security business. But in 2020, CISOs will require technology vendors to show measurable outcomes as part of the procurement process. As a result, CISOs will gain the ability to show the impact of the security business across the organization, and can grant reprieve to security teams currently tasked with scraping these metrics together.

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