The Hustle
Years in Tampa Bay
7
Hustle (job)
CEO and Owner of Rosarium PR & Marketing Collective
What do you do?
Specializing in PR, marketing, and personal branding, Rosarium is a company with a big commitment to one simple goal: to help businesses, especially new and small enterprises, grow.
Why do you do it?
I founded Rosarium with emphasis on tapping into my network of talented consultants, freelancers, and entrepreneurs. These talented people specialize in thought leadership, marketing, branding, strategy, design and art — competencies that are crucial to any business’ success, but are especially important for early- and mid-stage ventures.
What was your Catalyst? (How did you get started?)
I initially started my business in 2020 as a solopreneur. I realized pretty quickly that no business owner should be on an island! Expanding my team meant expanding my services, but also my own growth as a leader. It was the best decision I’ve made!
What’s a common misconception or unknown aspect of what you do?
There are common misconceptions around PR that its expensive, “fake news” or really hard to obtain. We break through that narrative by providing affordable, genuine publicity to our clients!
What’s the most challenging part of your Hustle?
Meeting client expectations can be tough, but as a business owner, we can understand their point-of-view and provide transparency in the process together.
What’s the most valuable piece of business advice/insight that’s helped you?
The most valuable advice I’ve received and continue to share with others is to never give up, even on the extremely hard days!
