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The Hustle

Name: Ari Robinson (Artist)

Posted By Keara McGraw

Frustrated with the nuts and bolts of maintaining the business end of her creative profession, installation and collage artist Ari Robinson created Club Artrepreneur, a website for artists who make a living from their work. "I realized that with the more success I was having the more organized and on top of my business I needed to be," she says. "And vise versa, the more organized and on top of things I was, the more success followed. I started to break down the boring administrative tasks in to simple, easy to use tables and created my own systems for an easy, straightforward way of keeping track of everything from clients, inventory management, payments and business expenses." The information is on her website,

Years in Tampa Bay

I’ve lived in the Tampa Bay area for about 15 years, but have spent the last 5 years in St. Petersburg.

Hustle (job)


What do you do?  

I create abstract installation are and collages that bring memories and reminiscent feelings of natural forms, the fascination of the sea, landscapes, and vibrant color. My work can be seen as both irregular and ordered with a sense of pattern and chaos that exist together. Through my work, I abstractly address the world around us, from the architecture that exists in it to the natural forms, organic processes, and colors that can be seen and inspire me.

Why do you do it?

I love making art because I feel like it can truly make people happy. It can brighten up someone’s home, make someone smile, and even tell a story. I love and am thankful that every day I can make something with my own hands and my own ideas that someone else can also enjoy!

What was your Catalyst? (How did you get started?)

I went to school and studied Studio Art at Lindwneood University where I graduated with my BFA.

What’s a common misconception or unknown aspect of what you do?

I think a lot of people think you get “lucky” as an artist when someone purchases your work or that those big opportunities just fall in your lap. The hustle is real and I try to do something every day to push me one step closer to my goals. For every exhibition, news article, or big project, there are three times more “Thanks, but no thanks” emails in my inbox. The harder you work the luckier you get!

What’s the most challenging part of your Hustle?

The most challenging part of “My Hustle” is THE HUSTLE! This is an easy field to feel rejection and often wonder if you are doing the right thing, but I think pushing through it has been critical for me, and if I had let something small stop me before I would have never gotten to where I am today.

What’s the most valuable piece of business advice/insight that’s helped you?

Tomorrow you will wish you started yesterday.

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