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The Hustle

Name: Ellie Finehout (Dun at Hom)

Posted By Rachel Honey

Born in Taipei, Taiwan and traveling the world before settling in Florida, Ellie Finehout connects people who are socially distancing due to the pandemic. She hosts virtual events like conferences, happy hours and client engagement events, which cannot happen in person due to the coronavirus. Many of Finehout's virtual events feature her team of mixologists, who make events special by instructing attendees how to mix fancy drinks to enjoy during the meetings.

Years in Tampa Bay

Since 1999

Hustle (job)


What do you do?  

Dun at Hom provides a curated, logistically supported virtual, instructor-led event.

Why do you do it?

Dun at Hom was conceived in response to my family’s decision to self-isolate due to Covid-19 in an effort to solve two problems: Help the service providers that were being economically affected by social isolation efforts; and give people a way to have a shared experience when they could not physically be in the same place.

What was your Catalyst? (How did you get started?)

Dun at Hom leverages the increasing adoption of telecommunications and online meetings, and enhances the experience by adding a curated box delivery component, combined with an instructor-led activity, to deepen both social connections as well as engagement of attendees. It further supports small businesses, product providers and vendors in a new, adaptive way to allow people to have a shared experience with products/services in a curated fashion – in the comfort, safety and convenience of their own home.

What’s a common misconception or unknown aspect of what you do?

Though everyone is very ready to get back to “pre-Covid normal,” the way that people work and socialize has changed and the impact will continue post-Covid. The virtual events market is expected to have a compound annual growth rate of 25% for the next seven years. Individuals and organizations will continue to look for solutions to create meaningful online meetings.

What’s the most challenging part of your Hustle?

The biggest challenge is prioritizing (then re-prioritizing) the many “large rocks” that are needed to move when launching a new initiative … especially in the midst of a worldwide pandemic.

What’s the most valuable piece of business advice/insight that’s helped you?

Don’t Give Up! It can be easy to be discouraged right now … but it is important to keep going when you are doing something good.

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