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The Hustle

Name: Kara Goldberg (Kara Gold, LLC.)

Posted By Gina Marks

Kara Goldberg has known she wanted to work in the theater since she was 10 years old. Since then, she has realized her dreams in countless forms. She studied Theatre Arts at St. Augustine's Flagler College and eventually returned to her hometown of St. Petersburg to build her career. Currently, she is building her own company, Kara Gold, llc., a resource for theater artists like herself. She puts her various theatrical skills to work in every way she can, using her passions to work with and for the St. Pete theater community.


Years in Tampa Bay

I was born and raised in St. Petersburg. I’ve moved around a little bit – I went to school in St. Augustine and lived in New York for a while – but St. Pete is my home.

Hustle (job)

I am a theater artist and entrepreneur.

What do you do?  

As a theater artist, I am always on the lookout for how I can participate in productions in the area. If I can be on the stage acting, or working as a dancer, I love doing that. I also like contributing behind-the-scenes, especially directing and designing. I’m also experienced in marketing for the theater, so I got very involved in taking photos and shooting archival videos of theatrical performances – that’s one of my specialties. Also, just trying to get people to the theater. That’s really my main goal, because I’m so passionate about it.

Why do you do it?

I’m passionate! I’m passionate about theater. I have found that the theater is where I have the most creative freedom. It’s the best way I’ve found human connection and ways to connect to my community.

What was your Catalyst? (How did you get started?)

Both of my parents are artists. My dad is a musician and my mom was an actress when she was young. From a young age they had me involved in all sorts of artsy classes and dancing classes. I think I was 10 years old when I took my first acting class, and ever since then I’ve been determined to be an actor. I’ve since grown that desire into just participating and being a part of the theater in whatever way I can.

What’s a common misconception or unknown aspect of what you do?

Something people don’t realize is that there are so many jobs in the theater. It is not just acting, it is not just building a set. There are so many things in between that you can do to support what the audience sees on stage.

What’s the most challenging part of your Hustle?

Staying busy! When you’re busy, you’re very busy. It’s hard to keep up sometimes. But when it’s slow season, just trying to find jobs is challenging.

What’s the most valuable piece of business advice/insight that’s helped you?

Recently I heard the advice that you shouldn’t commit to something if you’re not passionate about it. You actually can’t commit if you’re not fully vested in it. That hit hard for me. There’s no reason to be in a position that you’re not happy in.

Why St. Pete?

I love St. Pete! I was born and raised here, so it is definitely my home. I have noticed and been so impressed with the growth in this area in the last several years. It’s snowballing and I’m so excited to be a part of it.

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