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The Hustle

Name: Kelly McKay (LMRH Media)

Posted By Megan Holmes

Kelly McKay is the founder, voice talent and content marketer behind LMRH Media. After 30 years in the radio business, McKay struck out on her own and founded an agency with a unique value proposition - voice talent and content marketing. In an age when voice is more powerful than ever, McKay's bootstrapping business is taking off. But entrepreneurship is never easy, McKay spent a lot of time hustling in the first 18 months. Now, four years later, LMRH Media has a robust two-pronged client list for voice talent and content marketing.

Years in Tampa Bay

4. Two years in the early '90s then I returned in 2017.

Hustle (job)

Voice Talent/Content Marketer

What do you do?  

I have two client rosters- one for Voiceovers and the other for Content Marketing. I voice radio and TV commercials that air throughout the country. I also voice business narrations that are used on websites and YouTube. And I voice on-hold messages. In addition, I create content and publish on my client's behalf on their website, social media platforms, GMB, etc.

Why do you do it?

Voicing and creating content comes as naturally as breathing to me. I've been doing both things since I was 18. And I'm good at it.

What was your Catalyst? (How did you get started?)

I was a radio personality and it was my job to voice commercials and create content for my show, station promotions, client commercial advertisements, etc. I retired from media and started my own company four years ago.

What’s a common misconception or unknown aspect of what you do?

When it comes to voicing a commercial, people think you just open your mouth and talk. That is not the case! Client direction requires a talent to create a certain delivery, and getting it right takes more than one take most of the time.

What’s the most challenging part of your Hustle?

The Content Marketing side of my business is the most challenging service that I offer. Creating unique and customized content for each business, three to five days a week, 52 weeks a year is a great challenge. I never repeat content and never do the same type of post for one business that I did for another. I offer exclusivity so I only have one CPA in St. Pete and one lawyer, etc.

What’s the most valuable piece of business advice/insight that’s helped you?

Never quit. After 30 years in media, starting my own business was incredibly difficult. For a while there I thought I'd have to go back on air, yet I knew that what I could do for businesses was valuable and necessary, so I kept plugging away. I ate a lot of peanut butter and jelly sandwiches that first year and a half, but things have definitely turned around.

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