The Hustle
Years in Tampa Bay
30
Hustle (job)
CEO & Founder of West Bay Media Group
What do you do?
As CEO and Founder of West Bay Media Group, my company produces custom responsive small business websites that increase sales online.
Why do you do it?
That is a great question. I do it because I cherish freedom and the ability to contribute value to others. I enjoy helping others. It is built into my DNA at this point, so being an entrepreneur allows me the great opportunity to live my life the way I want to and to help others to do the same if they wish.
What was your Catalyst? (How did you get started?)
I got started when I was a paperboy. That was my first job, and it taught me many lessons that I utilize today. Since that time, I have accumulated a storehouse of experience that allows me to help my strategic partners win on the web.
What’s a common misconception or unknown aspect of what you do?
I am not an “I.T.” or a “web” guy. designing, deploying, managing & marketing of custom responsive websites is what “we” do. I am an entrepreneur, first and foremost. therefore, I lend additional value to my strategic partners by sharing my knowledge of business strategies, and not just the tech used to execute that business model online.
What’s the most challenging part of your Hustle?
Everything! As a small business owner, all aspects of the business fall to me. I frankly would not want it any other way! But I would say a challenging aspect for me is being able to divide up my time. For example, when I go to devote a certain time for sales, then an unexpected customer service issue may arise. Being able to move across all levels of the business is always a work in progress.
What’s the most valuable piece of business advice/insight that’s helped you?
The value of cash flow. Anytime in business, particularly for new companies, solo owners, and the like, this business concept applies to them all. To produce enough cash flow coming in and out of your business, you may have to work several other jobs while building your dream business. Is it worth it? I say, “Yes, it most certainly is!”
