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Luxury townhomes planned on edge of Innovation District

Margie Manning



A rendering of SOMA at 630 4th Ave. S. (Credit: St. Pete Development Co.)

St. Pete Development Co. has taken the wraps off SOMA,  a luxury townhome development in downtown St. Petersburg.

SOMA will have four townhomes, each with 2,890 square feet and amenities such as an elevator in each unit, with prices starting at $1.156 million. It will be built just north of the Innovation District, on vacant land at 630 4th Ave. S. that St. Pete Development Co. bought in March for $840,000, according to Pinellas County property records.

St. Pete Development, led by Julie Kessel and Nick Janovsky, has sold out an earlier project, Driftwood on Central, a live-work development that is under construction at 2875 Central Ave. in the Historic Kenwood neighborhood in the Grand Central District. Five of the 11 units at Driftwood will have commercial space or a storefront along Central Avenue.

There was heavy demand for the Driftwood units, said Janovsky, from Premier Sotheby’s International Realty’s St. Petersburg office.

“Buyers want large floor plans and their own independent secluded space in a location that’s steps away from the restaurants and other places they want to go,” Janovsky said.

SOMA will be unique because it will cater to that desire for privacy, he said said. There are two buildings facing each other, not the street. Each building has two units and each unit is an end unit with its own elevator.

“Folks have re-envisioned their lives No one wants shared common space or a shared lobby,” Janovsky said.

Each townhome also will have three bedrooms, three-and-a-half baths, a two-car garage, 10 foot ceilings, gas cooking surfaces and gas tankless water heaters.

A rendering of SOMA at 630 4th Ave. S.

Because St. Pete Development already owns the land, there are no pre-sales and the homes are being offered at contract with no reservation period, Janovsky said. St. Pete Development already has invested in site work and other pre-construction needs. He expects to break ground in December and spend the next eight months building the townhomes, with construction likely wrapping up in early fall 2022.

St. Pete Development is working with Pilot Bank for the SOMA project. The firm also worked with Pilot Bank on the Driftwood development.

SOMA is just one block from another boutique development, The Royal, a 13-unit 13-unit townhome development at 545 4th Ave. S. being built by Salt Palm Development. The Royal recently sold out.


Closer look: What’s in a name

St. Pete Development Co.’s Facebook page for SOMA described the name of the project this way:

“In years gone by, and well before the dawn of Western civilization, SOMA was described as the juice of a botanical plant, known in spiritual circles to be the nectar of the Gods, and coveted for its imaginative and enlightened properties. Some considered SOMA to also include the body of the plant and some considered it to be the spiritual energy of the plant, in fact present in all living things.

“In the West, SOMA is better known as the body, the sinews and tissues that coalesce to give structure and function to the living form. For all of its necessity, it is without the heart and soul, but rather invokes the place. Nick [Janovsky] and Julie [Kessel] imagined a strong, minimalist, functional and elegant space, compelling the resident to make it their own.

“SOMA is what emerged. The word, the feeling, the meaning, its connection to heart, soul and its compelling invitation to bring to the space the essence of the resident. This resonated, the sound of the word, the meaning and the draw. They knew the design would capture the essence of the location and the place, and the buyer would fill it with their heart and soul, realizing the exceptional experience of calling SOMA home. “

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1 Comment

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    Brad Banks

    May 18, 2021at6:28 pm

    Tons and tons of land available between 6th Avenue South and 14th Ave. south along both sides of 4th Street south. Why isn’t the city investing in that area?

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