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Med tech startup Immertec wins local financial backing from PAR

Margie Manning

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Erik Maltais is CEO of Immertec

Immertec, a Tampa med tech firm, has received an investment from PAR Inc.

The amount invested was not disclosed in a news release.

It’s the most recent success for Immertec, which has created virtual reality software that allows medical device companies to train physicians in real-time and remotely in an environment that is immersive and interactive. Immertec — one of the tech startups featured on PitchLyst — won a $100,000 investment from Revolution’s Rise of the Rest Seed Fund during a pitch competition in Tampa on May 1. The company also placed first in the TiEcon Florida 2019 pitch competition

Immertec’s pilot program with medical giant Johnson & Johnson (NYSE: JNJ) has put its technology in the hands of 3,000 doctors.

Immertec’s flagship product, Medoptic, allows remote viewers to access and interact with operating room procedures. A combined hardware and software setup – which includes VR headsets and cameras – enables medical communications to take place in real time across any distance.

“By revolutionizing the way physicians train and connect, Immertec is promoting a world where all people have access to the highest standard of care regardless of their physical location, economic status, or nationality,” Erik Maltais, CEO, said in the news release. “The company is made up of change-makers, developers, and innovators passionate about expanding the possibilities of health care.”

It was that passion for helping others, combined with its local roots, that drew PAR to invest in Immertec.

“Their team is dedicated to improving the lives of others, and they have worked hard in a short amount of time to bring their vision to life,” Kristin Greco, CEO of PAR, said in the release. “Their product makes it much easier for medical professionals to learn, conduct trainings, and collaborate with one another—ultimately speeding service and benefiting the patient.”

PAR, based in Lutz, has products used by mental health professionals to evaluate, monitor treatment, and assist clients and patients. The company has previously invested in other local technology startups. PAR was part of a $1.5 million seed round for Knack, an edtech company in Tampa, last year. It also participated in an $8 million funding round for Peerfit, a digital health firm in Tampa.

Most recently, PAR invested in local start-up RxLive, Inc., a St. Petersburg telehealth company that provides patient access to clinical pharmacists for personalized medication advice.

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